Extended Producer Responsibility (EPR) has moved from being a regulatory buzzword to a business-critical compliance requirement for brands operating in India. With increasing scrutiny from the Central Pollution Control Board (CPCB) and State Pollution Control Boards (SPCBs), brands are now legally accountable for the entire…
In April 2025, a well-known plastic packaging company from Rajasthan approached us in panic. Their shipment to a major FMCG player was held up—why? They didn’t have an EPR registration or valid authorization from CPCB. No matter how clean their operations were, without CPCB registration…
Extended Producer Responsibility (EPR) is a government-mandated policy in India that holds companies responsible for managing the waste generated by their products—especially after those products have been used and discarded by consumers. In practical terms, if your business manufactures, imports, sells, or distributes products that…